The web stats feature already incorporated into your liveBooks package enables you to track the traffic on your website which can be leveraged as a powerful marketing tool.
To access your web stats:
- log into your editSuite and go to Resources tab and select Web Stats. If prompted to log in, use the same username and password that you use to access the editSuite.
- you can use your live editSuite address (yourdomain.com/adm) and access the stats from your editSuite
** If you are seeing a 'page not found error' when accessing your webstats from the editSuite it is most likely due to the fact that you are logging into your editSuite using the 'temp' link.
You may want to refer to your Web Stats page as you review the following information. Below you will find clear definitions of each field on the web stats page and how it relates to your site traffic.
- Unique Visitors - This is the total number of visits by a unique IP address. This is typically regarded as one of the most accurate and important measures of your web traffic.
- Number of Visits – This the total number of visits by all visitors over a given period of time. If a viewer were visit your site and then come back 4 more time you should see one Unique Visit and 5 Total Visits.
- Pages – Typically this field represents the total number of pages viewed by visitors. This however does not accurately track through Flash. Your liveBooks webstats will typically show between five and ten pages per visit depending on your traffic.
- Hits - This figure is the total for every file requested by all visiting browsers. Because your liveBooks site is a content-rich platform utilizing images, music, HTML, java and other code types it is very difficult to derive pertinent information from this figure. The more appropriate numbers to consider in terms of traffic are both 'number of visitors' and 'unique visitors' (see above).
- Bandwidth – The total number of bytes downloaded. On average a liveBooks site loads about 500k at initial launch. If sized correctly, every image loaded after that will add around 100k. Through this you are able to roughly gauge how much content is downloaded during an average visit. Please keep in mind that extra content such as music or slideshow homepages does add to this figure.
- Time-based Stats - This breaks down your traffic information incrementally by year, month, week, day, and hourly perspectives.
- Visitors Domains/Countries (Top 25) - This shows you what countries your visitors are coming from, beginning with your highest traffic locations. Note that all all categories with a Top 10 or 25 have a link to the right of the category that can give you an entire list if there are more than 10 or 25.
- Hosts Top 25 - This gives you a breakdown of the top individual visitors to your site by IP address.
- Robots/Spider Top 25 visits - This is popular category that provides a great way to see when your favorite search engine has last visited your site as well as how many hits it has made (again, 'hit' can be misleading here).
- Visits Duration - This is another category that tracks information in a nontraditional way due to the use of Flash technology on liveBooks sites. Because the bulk of your site content is loaded in the initial launch of your site, the tracking system logs visit durations as shorter than they typically are. This also gives the appearance of a high 'bounce rate'.
- Files/Type - This offers a breakdown of the content being accessed on your site. Image files will of course appear as the majority followed by the various bits of content that make up your site. Files downloaded from your FTP module are also tracked in this area.
- Top 10 Operating Systems - This shows what Operating Systems your visitors are using in order of popularity.
- Top 10 Browsers - Like the OS category above, this shows what browsers your visitors are using in order of popularity.
- Connect to Site From - This is a multi-part category. --Direct Address/Bookmark refers to the number of visitors that either know the name of your site or have it bookmarked.
--Links from a newsgroup refers to links that lead to your site from a news group.
--Links from an Internet Search Engine gives a listing of the number of visitors coming from a search engine.
--Links from Other Web Pages shows what pages your visitors are coming from. This does not necessarily mean there is a link to your site on the listed page; it just registers where the visitor was coming from.
- Top 10 key phrases and top 25 key words - This is a useful tool that allows you to see what search terms people are using to find your website. Combined with a well conceived keyword strategy you will be able to track the effectiveness of the search terms that you have embedded into your site through the Search Engine Optimization module.
- Miscellaneous and HTTP Error codes - These give miscellaneous information and what HTTP codes are given to your visitors.